How Can AI and Human Flourishing Go Together with Bob Hutchins
In this insightful episode, Chad engages with Bob Hutchins, an expert in marketing communications and organizational psychology. Bob shares his unique journey from running a successful digital marketing agency to pursuing a PhD that intersects generative AI, creativity, and human meaning-making. The conversation delves into the concept of media ecology, as influenced by thinkers like Neil Postman and Marshall McLuhan, exploring how new media environments affect human behavior. Discussing the phenomenon of media trauma, Bob highlights the compound impacts of consuming traumatic events through screens. The dialogue then shifts to how AI and technology can both challenge our sense of human identity and offer opportunities for deeper human connection and creativity. Bob emphasizes the importance of AI literacy and proactive human-centered approaches as we navigate the evolving technological landscape.
High Notes:
00:42 The Intersection of Marketing and Psychology
02:45 Generative AI and Human Behavior
05:47 Media Ecology and Neil Postman's Influence
11:23 Understanding Media Trauma
21:39 Balancing Technology and Humanity
27:26 Ethical Marketing: Beyond Manipulation
28:14 Empathy in AI Education: A Personal Story
32:42 Navigating the AI Landscape: Red Box Era
33:46 AI and Human Flourishing: Opportunities and Challenges
43:40 The Future of Creativity in the Age of AI
45:03 Redefining Human Identity and Creativity
47:20 The Evolution of Work and Meaning
52:34 Concluding Thoughts and Reflections
More about Bob:
Bob Hutchins, MSc. is a marketing and communication strategist, author, and speaker with a master’s degree in behavioral and organizational psychology and ongoing PhD research focused on generative AI and its effects on human creativity and meaning-making. Co-author of Our Digital Soul and Finally Human, he explores how technology shapes human behavior, connection, and well-being. With decades of experience in marketing, machine learning and media, Bob helps individuals and organizations navigate the digital world with intention and authenticity.
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